Charles is a conversational platform for WhatsApp marketing. It contrasts the increasing CAC (Customer Acquisition Cost) with the aim of establishing a long-lasting relationship with customers.

With Charles, it is now possible to drive sales via WhatsApp and support the customer at the purchase stage, as well as selectively segment the audience and  send chat newsletter.

Brands which are currently using Charles reported the following results:

• 30% conversion rate via chat
• whatsapp newsletter is 10x times fore efficient than email newsletter
• 2.5x times higher customer lifetime value