Trustly is a fintech company that offers direct online payment solutions, enabling consumers to make payments and bank transfers directly from their accounts without the need for credit or debit cards. Specifically, the SEPA direct debit solution for recurring payments allows easy debiting of customers across all 34 countries in the Eurozone, using the account number (IBAN). Additionally, unlike credit cards, the IBAN has no expiration date or cancellation risks, contributing to increased long-term customer loyalty.