DISCLAIMER: If you’re on this website, we’re probably trying to sell you something. Relax, only if you actually need it.

Okay, here's the Pitch:
We help you choose the right digital tools.
So you can stop buying software you'll never use.

Are you a merchant?

If you already have 12 tools doing the same thing and you're not really using them, you're in the right place.

● We cut through the noise (and the useless demos)
● We’ll also tell you what NOT to buy
● Finally some sensible decisions

Are you a vendor?

If your product has real potential, we’ll know soon. If it doesn’t, let’s just say we’re efficient

● Find prospects who are looking for your solution
● Avoid going no where, quickly
● Get an Italian A Team (not just an email in cc)

!SPOILER ALERT!

What do we do all day,
every day?

Scouting and selection

We search for, analyze and compare tech solutions that merchants chase us for, making their choice simpler.

Market access

We analyze dozens of solutions (some extremely boring). So boring that most of them never even make it to the second call.

It takes a community

No events with weak drinks and fake smiles. Just people who actually have something to say and do.

A portfolio of international solutions
carefully curated over 20 years of experience